The Game Awards proved OP for founder Geoff Keighley, as the honors tripled its viewership last Thursday to over 11.5 million global livestreams, up 202% from 2016’s record-setting performance of 3.8 million livestreams. On social platforms, The Game Awards posted double and triple digit gains in engagement – including on Twitter, where the number of people tweeting about Game Awards related-content doubled year over year, with #TheGameAwards hashtag usage up 2.7x compared to 2016. “We are thrilled by the viewership, engagement and reaction to The Game Awards this year,” said Geoff Keighley, executive producer. “With triple-digit viewership gains across the board, plus record setting social media metrics, one thing is clear: video games and gamers continue to grow in importance and prominence on the pop culture landscape.”
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