FOX/Telemundo start Cup countdown

As we pass the 100-day mark leading to the 2018 FIFA World Cup, FOX Sports and Telemundo both unveiled promotional plans leading into the tournament. FOX Sports, the official English-language broadcaster of the event, unveiled its original theme song “Where Angels Fear to Tread,” and announcing that Russian musician, producer and DJ, Leonid Rudenko will also join FOX Sports for the tournament as the resident DJ of World Cup Tonight, the nightly recap show hosted by Fernando Fiore. Meanwhile, FOX Sports’ will produce 100 FIFA World Cup features, and video essays, premiering on June 14 during coverage of the opening match.

In addition, FOX Sports’ digital team kicks off a campaign with the “100 Most Memorable FIFA World Cup Moments” countdown and a weekly minute-long Road to Russia segment featuring this year’s FIFA World Cup hopefuls. Key digital highlights for the month-long tournament will include, for the first-time ever, instant native highlights on Twitter for every single goal of the FIFA World Cup, plus a live show every match day from Red Square hosted by Rachel Bonnetta. Additional offerings include, Snapchat FOX Sports Publisher Stories and a series of Our Stories. Other initiatives include a World Cup dedicated promo that ran across FOX, FS1, FS2, FX, FXX, FXM, National Geographic, National Geo Wild, FOX Deportes, Regional Sports Networks, and FOX affiliates.

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