FOX Sports snags Wieden+Kennedy New York

FOX Sports is turning to Wieden+Kennedy New York to serve as its first-ever Agency of Record. The partnership between the two will see the global advertising agency lead efforts to elevate and expand FOX Sports’ brand storytelling and advertising campaigns, helping to drive and develop creative activations across all of the network’s top sports properties and original programming, including FS1’s daily studio shows, with a specific emphasis on the FIFA World Cup on FOX. The move ends the agency’s long 25-year run with ESPN that saw the creation of spots such as “This is SportsCenter.”

“We are excited to begin our partnership with Wieden+Kennedy New York, an innovative and creative powerhouse that will help us build on the success of FOX Sports’ marquee live events and growing momentum of FS1’s studio programming,” said Robert Gottlieb, FOX Sports Executive Vice President, Marketing. “Our new partner shares our vision for the future of FOX Sports and will bring proven creative and strategic expertise to the network’s impressive sports rights portfolio.”

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