FOX Sports laid out its digital pans for Super Bowl LI, confirming that the company will offer a live, non-authenticated stream of the game on FOX Sports GO with the live stream featuring local advertisement integration for the first time. The company stated that more than 170 FOX affiliates around the country have already committed to partnering with FOX Sports to program local digital ads with participating affiliates receiving access to same ad inventory for both the linear and digital broadcasts of the February 5 game.

“We’re excited that this year’s Super Bowl will showcase the unique relationship of FOX and its local affiliates which allows us to collaborate on innovations such as this,” said Brian Jones, EVP & COO of Nexstar Broadcasting Group, and Chairman of the FOX Affiliates Board of Governors. “An incredible 170 affiliates from all around the U.S., including 22 stations that Nexstar owns or provides services to, opted to participate in this first-of-its-kind digital ad insertion for the Super Bowl, allowing us to promote our local affiliate brands and reach viewers on a national scale. We look forward to more groundbreaking collaborations with FOX in the future.”