FOX ad sales team has sold out all 77 commercial within Super Bowl LIV, 10 weeks before the NFL culminates its centennial season

With reports in mid-month indicating that it had sold about 80% of the in-game inventory in Super Bowl LIV, FOX Sports ad sales team, led by executive vice president Seth Winter, has finished the job. The company has sold all of the ads within the Feb. 2 title game from Hard Rock Stadium in Miami, for more than $5 million per 30-second spot, with some garnering a record $5.6 million. Advertising from companies within the auto, consumer goods, financial services, technology, beverages and entertainment sectors – with the latter featuring trailers from both theatricals and streaming services – will be prominent during the telecast. The NFL title game will have the same number of ads – 77 — as in Super Bowl LIII, but they will run in fewer pods, with four ad breaks per quarter, rather than five. That reduction upped the push for marketers to buy the premium “A” and “Z” spots, the first and last ad positions within each break, and served to bolster demand overall. The sales effort also benefited from an overall healthy market and clients’ wont to reach viewers in a live environment on what will be the largest telecast in the U.S. during 2020.

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