5 MINUTES WITH…
The Cynopsis Digital’s Video Forum in San Francisco is fast approaching, and to gear up for the August 6 event, we’re getting some pre-show intel from participants. Steve Goldbloom hosts PBS Digital Studios’ mockumentary pop culture series Everything But the News, and will give the closing keynote. Join us at http://www.cynopsis.com/event/digital-video-summit/.
What do you think brands/networks are getting right when it comes to social media and video?
There needs to be a premium on content that connects with people and their viewing habits. Content should be rich and shareable with the idea being that if it’s clever enough people will want to pass it along. Often the simplest ideas are the most successful and wide-reaching.
Is it really all about the views? Why do you think as an industry we are obsessed with that metric more than any other?
As a producer of content, I don’t think it’s all about the views. Quality will win in the long run. A riptide of views becomes so fleeting and forgettable that it’s the repeat offenders who will stand to gain the most in the long run. In other words, slow and steady wins the race.
What are your thoughts on the recent brand and content integration boom? Do you see it as a lasting business model for digital video?
Brands can (and should) find clever ways to integrate naturally with content. As long as viewers aren’t feeling cheated or manipulated, I predict a healthy marriage between the two.
What industry innovator would you love to take a selfie with, and why?
Jerry Seinfeld, because I think he would hate it.
