Final Four upset pays big

The Final Four rallied up a huge spike for coverage across TBS, TNT and truTV on Saturday, scoring 41.7 million total viewers who watched all of part of the coverage. That marks a rise of 24% over year-ago numbers based on Nielsen Fast Nationals. The Kentucky/Wisconsin game averaged 22.6 million total viewers for a 39% markup to rank as the most-viewed National Semifinal game telecast in 19 years and the most-viewed college basketball game in cable television history. The game reeled in a 12.4/23 U.S. HH rating/share for the channels, up 35% over 2014. The Duke/Michigan State averaged 15.3 million total viewers for a 31% increase over last year and the highest viewership for the game window in a decade.

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