Facebook joins the Madness with a brand breakdown

With the NCAA Men’s Tournament officially underway, Facebook released its “Facebook Social Bracket,” measuring the social conversation around the college basketball tournament. According to its tools, two No. 1 seeds are already at the top of the heap for the NCAA Men’s Basketball Championship game with Kentucky besting Duke in feeds to “win” it all. Rounding out the final four are No. 10 seed Ohio State and Louisville, a No. 4 seed, according to a month’s worth of mentions (2/15 – 3/14) related to all 68 schools in this year’s event. The full bracket can be found here.

Facebook will also offer fans a custom, second-screen experience for following all of the action during the tournament, echoing this year’s Trending Super Bowl fan hub on the platform that will allow fans to see posts from your friends and people in their network, see real-time reactions from people around the world with Live Feed, view photos and videos from news outlets as well as people at the game as well as view live scores.

Teams that gained the most Likes to their Facebook Page since last year’s tournament:

1. Kentucky
2. Duke
3. North Carolina
4. Wisconsin
5. Louisville
6. Gonzaga
7. Ohio State
8. Arkansas
9. Indiana
10. Arizona

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