ESPYs: Stat Social reveals Twitter Audience Ratings for broadcast

ESPYs: Stat Social reveals Twitter Audience Ratings for broadcast

ESPYs: Stat Social reveals Twitter Audience Ratings for broadcast

Stat Social exclusively tracked Twitter Audience Ratings from the ESPYs on July 15 for Cynopsis. Key findings:
Demographics:
Age: 30% millennials (18-34)
Gender: 83% men
Location: 9% live in Texas
Income: 10% earn over $100K
Audience interests: Celebrity gossip, country music, humor, football, basketball, radio, television, baseball, national news, hip-hop
Favorite Brands: ESPN, NFL, Nike, NBA, Bleacher Report, MLB, TMZ, BuzzFeed, Deadspin, Huffington Post
Favorite Celebrities: Lebron James, Adam Schefter, Kobe Bryant, Kevin Durant, Stephan A. Smith, Jimmy Fallon, Drake, Erin Andrews, Kevin Hart, Skip Bayless
Favorite TV Shows: SportsCenter, HBO boxing, Doctor Who, Monday Night Football, The Daily Show, Late Night With Jimmy Fallon, SportsNation, The Walking Dead, Breaking Bad, American Idol
Source: StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.
So what does it mean?
“The awards aired on ABC, the top network of this audience (52% like ABC programming) followed by ESPN (50%), which hosted the red carpet pre-show,” Stat Social’s Audrey Hungerman told Cynopsis. “The audience’s affinity for the host, Joel Mchale, was 1.78x the Twitter average, but Chrissy Tiegen might be a target host for next year as the audience is 9.6x more likely to like her. Capital One was the main sponsor of the show (even the red carpet cam) and the audience is 1.47x more likely to like the brand.” Check out the infographic at http://www.cynopsis.com.

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