ESPN.com is getting an overhaul for its 20th anniversary today, “re-engineered to deliver a more personal, elegant and lively sports experience to fans with greater personalization and functional design across devices anytime, anywhere.” For the first time, the company will publish its flagship digital property in “editions” launching in the U.S. and U.K. simultaneously, with multiple versions to roll out over the next 12 to 18 months. According to the company, the site is built on a completely new technology infrastructure and has been engineered to deliver sports content at real-time speed. The new site will also, according to the company will allow ESPN to continue to “push digital advertising industry forward and provide greater scope for flexibility and innovation” impactful new ad units, prominent video placements and the ability to deliver seamless solutions for advertisers across devices while leveraging the strengths of sports and ESPN.”
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