Former FOX stalwart David Hill is plugging in to the esports community as ESL and Hill announced that the launch of Esports by Hill, described as a new premium production service that will see the development of premium events and viewing experiences for esports fans. Hill, who spearheaded the launch of FOX Sports, among other endeavors, spent nearly three decades at the company where he most recently held the role of Senior Executive Vice President at 21st Century Fox. Variety reports that Hill’s initial strategy will be involve training ESL production teams on TV best practices and recruiting and grooming star-caliber eSports announcers.

“David is a legend in entertainment and sports production and having an industry veteran of his stature join forces with ESL speaks to the explosive growth of esports into mainstream media,” said Steven Roberts, Executive Chairman, ESL. “David’s expertise will bring our production capabilities and broadcast talent to the next level and further our position as the premier partner for publishers and sponsors.”

“I’ve always looked to the gaming industry for inspiration for sports programing, especially in the areas of graphics, audio and design,” said David Hill. “Esports is one of the most exciting areas of sports and entertainment and I’m looking forward to partnering with ESL on this new Esports by Hill premium offering.”