ESL and DreamHack are teaming up for ESL Pro Tour, linking a circuit of over twenty Counter-Strike: Global Offensive tournaments and leagues that will feature an aggregate prize pool of over $5 million for 2020 from competitions on five different continents, making it the world’s largest and most lucrative circuit in Counter-Strike’s 20-year history. The slate will now combine multiple previously unconnected ESL and DreamHack tournaments into one narrative that builds toward two grand championships each year. Tournaments in the ESL Pro Tour will be organized into Challenger and Masters levels. The Challenger level will include DreamHack Open, the Mountain Dew League and ESL’s National Championships. Meanwhile, the Masters category will be anchored by arena tournaments with $250,000 or more in prize money and will include ESL One powered by Intel, Intel Extreme Masters, DreamHack Masters and the ESL CS:GO Pro League.
The series premiere of HGTV’s Celebrity IOU attracted over 2.6 million viewers on Monday, in an episode featuring a renovation from Brad Pitt. The show delivered a 0.92 P25-54 Live+SD rating, a 60% increase over the prior six weeks and an 88% lift over year-ago levels. The episode also garnered a 1.19 rating among W25-54, […]
The IAB surveyed over 200 sellers on how COVID-19 is impacting ad spend, and found 98% of respondents believe ad sales revenue will be down for the year against original 2020 plans and 69% of sell-side have already or are in the process of reforecasting for March-June. However, the majority of the sell-side have not […]
The BMW Group is diving deeper into competitive gaming, and is launching a new international platform in addition to locking in partnerships with Cloud9 (U.S.), Fnatic (UK), FunPlus Phoenix (China), G2 Esports (Germany) and T1 (South Korea). The new partnerships will include content development across social media, information sharing, and technology transfer with its engineers […]
Riot Games mapped out its initial esports plans for Valorant, the new competitive 5v5 tactical shooter which entered closed beta on April 7. The company announced three core pillars that would be used to build out the ecosystem – competitive integrity, accessibility, and authenticity. With an eye to build up the grassroots scene and to […]
AMC is borrowing a show from its corporate sib, streaming service Shudder: Two episodes of horror anthology series Creepshow will air back-to-back on Mondays at 9p from May 4 through May 18. “As we continue to experiment with show sharing across our portfolio of defining brands at AMC Networks, it felt like a no brainer […]