ELEAGUE is bringing in in-game advertising platform Anzu.io for a new partnership designed to “elevate advertising in gaming and esports” with Anzu bringing a new format of brand advertising to ELEAGUE across linear, mobile, and console gaming that will reach its more than 50 million fans and offer new opportunities for marketers. Through this partnership, Anzu.io will open its global advertising inventory to ELEAGUE, allowing the esports brand’s sponsors to incorporate various types of advertisements in standard IAB formats, including logos and videos, within Anzu’s range of supported games.
“ELEAGUE and Anzu’s partnership is a significant milestone in evolving esports advertising innovation. We are consistently developing new avenues to advance esports advertising and introduce partners to this passionate community. Anzu opens the door for another level of advertising impact combined with personalized content discovery,” said Seth Ladetsky, SVP of ad sales for Turner Sports.