E! confirmed on Friday the launch of a “ground-breaking, authentic” reality series following former Olympian Bruce Jenner’s life as a transgender woman. “This series will present an unfiltered look as Bruce boldly steps into uncharted territory and is true to himself for the first time,” said Jeff Olde, EVP, programming and development. Eight-parter premieres Sunday, July 26 at 9p.
Any doubts about public interest in Jenner’s transition were vanquished when Nielsen ratings came in for ABC’s 20/20: Bruce Jenner – The Interview. The two-hour special was Friday’s top show in total viewers (16.9 million and A18-49 (5.2/17), and the biggest Friday non-sports telecast since 2003 in young adults.