Fuhu and DreamWorks Animation’s new nabi DreamTab HD8 tablet is “a new model not only for how we at Fuhu work with other companies, but for how mobile devices in general can work with content partners to create immersive experiences,” Lisa Lee, Fuhu SVP of marketing, tells CynKids. “When you get something so deeply integrated, the model begins to shift.” The $269 tablet, which bows this week at Target and Wal Mart and will roll out to other retailers this month, packs an operating system overlay with 400-plus features, the same stylus technology used by DreamWorks Animation filmmakers, a child-friendly/parent-managed social network and near field (NFC) gaming technology. To support the NFC platform, Fuhu is launching nabi Morpho Pods, a collectible toy line in which kids build their own dragon figures and then bring them to life by tapping them on the DreamTab. While the tablet contains some DreamWorks exclusives, it also features content from other kids programmers. Lee says Fuhu’s approach is not to flood the market with next-generation tablets. “We want families to invest in them and grow with them, so they remain valuable over a long period of time,” she says. “We will launch new products when we can bring something really unique and innovative.”
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