Say hello to Hard Rock Stadium, courtesy of a new deal between the Miami Dolphins and Hard Rock International. The 18-year agreement will see the newly-dubbed venue serve as the home of the Miami Dolphins, University of Miami football team, Orange Bowl, Super Bowl LIV and the 100th anniversary of the NFL, among other events, including rights to host the Brazil Men’s National Soccer Team for a series of matches starting in 2017. The brand also becomes the official Dolphins hotel and resort, casual restaurant partner and hospitality sponsor.
“Hard Rock Stadium will be a global entertainment destination and we are excited to enter this long-term partnership with Hard Rock International, an iconic worldwide brand that continues to grow,” Miami Dolphins President & CEO Tom Garfinkel said. “They are synonymous with music and entertainment and have a rich history of philanthropy and community engagement.”