The Walt Disney Company is taking full control of Hulu effective immediately, in return for Disney and Comcast entering into a “put/call” agreement for NBCUniversal’s 33% stake in the service. Disney has the right to buy out NBCU’s share of Hulu as early as January 2024. NBCU can end its licensing agreements with Hulu in three years, and in one year will be able to take back some of the content it licenses to Hulu for its upcoming streaming platform. “We are now able to completely integrate Hulu into our direct-to-consumer business and leverage the full power of The Walt Disney Company’s brands and creative engines to make the service even more compelling and a greater value for consumers,” said Disney CEO Bob Iger.
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