Daybreak leads marketing buff

April 27 will see the bow of PromaxGames: The Summit 2017, as the entertainment marketing association once again brings together some of the top creative minds in and around the video game industry to serve up dialogue, panels, networking opportunities as well as its Award show in San Francisco. Anchored by a Board of Governors that include brands such as EA, 2K, Ubisoft, Facebook, Twitch, Xbox and Blizzard (among others), the day will include keynotes from Ryan Wyatt, Director, head of Global Gaming at YouTube, and top social influencer Erik Qualman. With esports continuing to grow in importance from within the gaming community, Cynopsis spoke with Laura Naviaux – Chief Publishing Officer, Daybreak Game Company and PromaxGAMES Co-Chair – about the event, how esports fits into Daybreak Games’ plans and what to expect for its H1Z1 title. (And click here for more info about the Summit.)

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