Craig Ferguson is coming to the digital space – and he’s leaving traditional ads behind. He’ll star in Couple Thinkers, an unscripted, six-episode show that will run on YouTube and other digital platforms in in 70 different countries. In the series, the former Late Late Show host and real-life wife Megan Ferguson will travel around the world and explore new topics. Thought leaders like astrophysicist Neil deGrasse Tyson and molecular scientist Daisy Robinton will appear in the series. Here’s where things get interesting: The show won’t have any commercials. Instead, Swedish fashion retailer Gant is funding the entire project. While the details are still a bit unclear, the show itself is meant to boost brand awareness and promote the company’s values. Gant does plan to advertise the show itself, supporting it with over 150 forms of media, including images, gifs, video segments, and pre-roll video ads across digital platforms such as YouTube, Facebook and Instagram. Couple Thinkers debuts October 9.
Whoopi Goldberg and cast mates will take The Stand on CBS All Access Dec. 17
The Stand, CBS All Access’ television adaptation of the storied 1978 Stephen King novel, will debut December 17. Starring Whoopi Goldberg, Alexander Skarsgard, James Marsden, Odessa Young, Jovan Adepo and Amber Heard, the limited series unfolds around King’s apocalyptic struggle between good and evil after a plague destroys most of the country. Ben Cavell serves […]
McKinnon lands unprecedented Exotic deal
Get ready cats and kittens. Joe Exotic (working title), UCP’s limited series starring and exec-produced by Kate McKinnon, scored a straight-to-series order by both the NBCU television and streaming divisions. In an unprecedented move, project will roll out across broadcast net NBC, streamer Peacock, and a basic cable net USA. Series is based on the […]
Cat’s meow: Quaid will star in his own animal rescue story
Dennis Quaid is the cat’s meow. He’s partnering with ITV America’s Leftfield Pictures for unscripted TV project Saving Dennis Quaid, which he’ll star in and exec produce. Project documents the animal lover’s recent headline-making pet rescue where he and partner Jimmy Jellinek set out on a mission to adopt a 6-year-old black cat from Lynchburg, […]
Turner Sports Shaq’s up
Big news at Turner Sports, as the company lands a multiyear extension of its partnership with Shaquille O’Neal. Shaq’s expanded role gains the Basketball Hall of Famer more airtime, including on TNT’s Inside the NBA and NBA on TNT, as well as contributions to NBA.com. He also will develop projects throughout the WarnerMedia portfolio including […]
The Tonys go digital
The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]
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