Conference USA hopes new quartet sings a melody

Conference USA’s newest broadcast deal will see a quartet of partners divvy up rights in multiple multiyear agreements for its football, basketball games and other sports. The conference’s partners now include ESPN, CBS Sports, beIN Sports as well as American Sports Network. ESPN’s deal will include five regular season football games as well as the CUSA championship games this year and in 2017. Returning partner CBS Sports Network carries football and men’s basketball games, including for the first time, the Men’s Basketball Conference Championship game, along with six football and six men’s basketball games per year. ASN’s deal will showcase 15 football games, 13 regular-season men’s basketball games and two women’s basketball games per season, along with various Olympic sports. beIN Sports, meanwhile, gets into the college football business with the contract, and will also feature men’s and women’s basketball, baseball, softball and volleyball.

“Our commitment to expand beIN SPORTS’ domestic programming is demonstrated with the addition of Conference USA, bringing U.S. viewers elite NCAA Division I sports to enjoy on their TV screens and mobile devices,” said Yousef Al-Obaidly, Deputy CEO of beIN Media Group. “This strategic partnership will provide our fans with a diverse selection of collegiate sports for the first time ever on our network, including fan favorites such as football, basketball and baseball.”

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