The Confederation of North, Central America and Caribbean Association Football is turning to Soccer United Marketing to market and service the Confederation’s worldwide sponsorship rights through the end of 2021 following a Request for Proposal process conducted. The commercial arm of MLS will now represent national team championships, including the CONCACAF Gold Cup and the CONCACAF Cup and the Women’s World Cup Qualifying Championship, as well as youth championships and club championships. The confederation has been without a marketing partner since last July, when it terminated its contract with Traffic Sports USA following federal indictments of its officials.

“CONCACAF is delighted to have reached this agreement with SUM, one of the most highly recognized marketing companies within the sport,” said CONCACAF Acting General Secretary Ted Howard. “We are confident that SUM’s global network and expertise will play a vital role in negotiating innovative sponsorship opportunities for our tournaments and events. This partnership will bring the Confederation’s major competitions closer to fans, while expanding the reach of CONCACAF football throughout the region and the world.”