People are spending the majority of their time on apps while using mobile devices, according to comScore’s latest U.S. Mobile App Report. As of June, apps account for seven of every eight minutes a user spends on mobile media, a 52 percent growth over last year and a 24 percent increase in time spent on digital media. The top app goes to Facebook for time spent and audience size, but Google, Apple, Yahoo, Amazon and eBay follow behind. Additionally, the study found smartphone users download at least one app a month and 57 percent access those apps every day, with 26 percent tablet users doing the same. Android accounts for 83.8 million smartphone users, and iPhone has 70 million users.
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