Comcast Spotlight rebrands to Effectv

Comcast Spotlight, the ad sales division of Comcast Cable, has rebranded as Effectv. The name change follows an evolution of the company over the past year, including the rollout of new data-driven TV advertising strategies, targeting and attribution products, cross-screen capabilities and a self-service buying platform for advertisers. ““Our new name, Effectv, emphasizes our focus on partnering with clients to drive measurable results. Now clients can find and target audiences, then report on and prove the impact of their campaigns,” Maria Weaver, CMO, Comcast Advertising, tells Cynopsis. “The new brand underscores our long association with TV, connecting brands with consumers, and reinforces that TV is an effective and powerful medium. At Effectv, we combine the precision of digital with the reach of TV. While others are talking about it, we are doing it.”

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