The IAB extended the fourth annual Digital Content NewFronts by an additional day; they will now run from April 27 to May 7. The ten companies being added to the festivities are Beatport, Bloomberg Media, Collective Digital Studio, DailyMail.com/Elite Daily, DEFY Media, Endemol Beyond, Lin Digital, StyleHaul, The Street and Whistle Sports Network. Here’s the updated schedule:
Week 1:
– Monday 4/27: The New York Times (9-11a), BuzzFeed (12-2p), Bloomberg Media (3-5p), Yahoo (6-8p).
– Tuesday 4/28: Maker Studios (9-11a), Mode Media (12-2p), Conde Nast Entertainment (3-5p), AOL (6-8p)
– Wednesday 4/29: Hulu (9-11a), Sony Crackle (12-2p), Refinery29 (3-5p), Google/YouTube (6-8p)
– Thursday 4/30: Time Inc. (9-11a), Lin Digital (11:30-1p), DigitasLBi and PopSugar (2-5p), Vevo (6-8p)
– Friday 5/1: News Corp (9-11a), Time Warner Cable (12-2p), VICE (3-5p)
Week 2:
– Monday 5/4: National Geographic (9-11a), Fullscreen (12-2p), Machinima (3-5p), DEFY Media (6-8p)
– Tuesday 5/5: Discovery Digital Networks (9-11a), Collective Digital Studio (12-2p), StyleHaul (3-5p), HealthiNation (6-8p)
– Wednesday 5/6: Whistle Sports Network (9-11a), IAB NewFronts Research Lunch (12-2p), Beatport (6-8p)
– Thursday 5/7: TheStreet.com (9-11a), Endemol Beyond (12-2p), DailyMail.com/Elite Daily (3-5p)