How far will NBCUniversal go to toot Chrysler’s horn? NBCUni struck a partnership with the auto brand, Universal Pictures and Illumination Entertainment to launch the new 2017 Chrysler Pacifica and Illumination and Universal’s The Secret Life of Pets (hitting theatres July 8). Custom content pieces feature Late Night host Seth Meyers and his dog, Frisbee, and air across the company’s networks and social platforms, as well as on BuzzFeed and Vox Media, through July. “This unprecedented partnership represents how NBCUniversal is able to tap into assets across our company, from film to distribution, to deliver our advertisers audiences with incredible scale,” said Linda Yaccarino, chairman, advertising sales and client partnerships, NBCUniversal.
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