China’s online video sector – dominated by Baidu’s iQIYI, Alibaba’s Youku Tudou, and Tencent’s Tencent Video – has so far seen only net losses. But according to a new report from JP Morgan, that may change within the next few years. The investment bank says that China’s video industry might break even by 2019, largely due to a surge in subscriptions. JP Morgan says that of the roughly 520 million Chinese video consumers, only 60 million are paid subscribers. But JP Morgan points out that the three services have been shifting from a content-acquisition heavy model to one that’s based on producing and distributing original content. The report suggests that such investments will likely drive growth, ultimately paving the way for a shift from an ad-supported business model to a largely subscription-driven one.
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