Budweiser brewed up multi-year partnerships with both the Premier League and LaLiga for deals that will see the brand activate across five continents and in more than 20 countries including the United Kingdom, China, South Africa, India, Chile and Nigeria. The King of Beers will launch its global ‘Be A King’ campaign in conjunction with these partnerships with activations that will include limited edition packaging, exclusive viewing parties, broadcast media assets and content partnerships.
“We are excited to kick-off these long-term partnerships with the Premier League and LaLiga, two world-class football competitions. These partnerships will allow us to further connect with key consumers and football fans across the globe,” said Pedro Earp, Chief Marketing Officer at AB InBev. “We are passionate about football, and so are our consumers, so we couldn’t be prouder to celebrate the sport, the players, and most importantly, the fans.”
