Brazilian blowout revs up ratings, social media

ESPN’s telecast of Tuesday blowout shocker featuring Brazil/Germany in the FIFA World Cup semifinal match now ranks as the highest-rated and most-viewed World Cup semifinal match ever on any U.S. network, according to Nielsen. The contest averaged a 4.2 US household rating and 6,643,000 viewers, based on fast nationals. Excluding U.S. team matches, the game stands as the highest-rated World Cup match ever on ESPN/ESPN2, surpassing the 4.0 rating for Mexico-Netherlands from the Round of 16 on June 29. Top 10 markets for Brazil-Germany: New York (7.5), Hartford/New Haven (6.4), Washington, DC (5.8), San Francisco (5.8), Miami/Ft. Lauderdale (5.6), Boston (5.5), West Palm Beach (5.5), Los Angeles (5.0), Baltimore (4.9) and Richmond/Petersburg (4.8) 2.1 million unique viewers watched the semifinal on WatchESPN for a total of nearly 90 million minutes, the highest numbers ever for a non-U.S. team soccer match.

Univision Deportes’ own coverage of the Brazil/Germany game was also a record-breaker as the match delivered its most-viewed World Cup semifinal numbers ever, according to Nielsen. An average of 5.8 million total viewers tuned in and bested the previous semifinal high set on 7/7/10. Overall, Univision Deportes’ coverage of the 2014 World Cup is pacing ahead of its 2010 World Cup coverage by 38% in viewership through 61 matches.

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