Discovery Inc. president/CEO David Zaslav showed off his new blended family at the company’s Upfront yesterday at Lincoln Center’s Alice Tully Hall, one month after Discovery acquired Scripps Networks Interactive. “We are proud to introduce, for the first time, the new Discovery,” said Zaslav.
Chief U.S. advertising sales officer Jon Steinlauf highlighted results from the Environment and Advertiser Impact Study, commissioned by Steinlauf and conducted by Nielsen, that show Discovery nets provide the most engaging viewing environment, commanding a 96 percent advantage over sports, news and general entertainment programming. Those nets now include: Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, OWN: Oprah Winfrey Network, Animal Planet, Velocity, Travel Channel, Science Channel and DIY Network.
Discovery Inc.’s Velocity will now be known as the Motor Trend Network as part of a rebrand of its auto-related joint venture, with continuing series including Wheeler Dealers, Bitchin’ Rides and Speed Is the New Black. The venture formerly called The Enthusiast Network will now be known as the Motor Trend Group. The venture’s Motor Trend OnDemand digital product will continue to be available to consumers on mobile and connected devices.
