Discovery continues to shore up its golf portfolio, this time announcing the acquisition of Golf Digest from Conde Nast. The deal, which the New York Times says was valued at $35 million, will now see Discovery weave Golf Digest’s business into its GolfTV streaming-video division with Discovery stating that they will retain Golf Digest’s editorial team, led by editor-in-chief Jerry Tarde, who also will become global head of strategy and content for Discovery Golf. In addition, Discovery noted that it will be looking to boost Golf Digest’s brand outside of the US in order to boost digital ad revenues. David Zaslav, Discovery’s president/CEO, noted that Golf Digest is “a natural strategic fit with Discovery’s goal to be the leading golf media platform in the world.”
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