BBC extends Masters marriage

The BBC has lined up a golden anniversary with the Masters. The company inked an extension to continue its deal to broadcast the staple golf tournament with the agreement including highlights of the opening two rounds of the tournament, as well as live coverage of the decisive Saturday and Sunday rounds. Further offerings include an additional four digital feeds, bringing audiences all the action from the Masters across four screens – PC, tablet, mobile and connected TV.

“We’re extremely proud of our partnership with the Masters Tournament, and this new deal highlights our longstanding commitment to bringing world-class golf to the widest possible audience on free-to-air TV,” said Barbara Slater, Director of BBC Sport. “In addition, our radio and digital offerings will bring audiences closer to the action than ever before. The Masters remains one of the standout events on the sporting calendar, bringing together the world’s best players in a truly unique setting.”

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