AwesomenessTV targets millennial moms

AwesomenessTV is reaching for millennial moms with a new multi-channel network targeting the demographic, Awestruck. The MCN will debut later this year with original content airing on YouTube, Facebook video and Verizon Wireless’ upcoming video service. “Millennial moms are digitally savvy, globally conscious and defined by more than just motherhood, yet they are surprisingly underserved,” said AwesomenessTV CEO and founder Brian Robbins. “We recognized a similar opportunity when we launched AwesomenessTV as teen viewing habits were dramatically shifting to online video.” According to the 2014 U.S. Mobile Mom report, nearly 80 percent of millennial moms are watching short form content, with less than 40 percent tuning into traditional television. Sarah Penna, co-founder and chief creative officer of Big Frame will secure talent and new creators as the head of Awestruck; Zadi Diaz, who previously served as executive producer of YouTube Nation, will bring original programming to the MCN as Vice President Programming and Development.

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