AwesomenessTV series debuts on E!

AwesomenessTV musical drama Side Effects will air on E! today at 3p ET as a 90-minute movie. Co-produced by ATV and Universal Cable Productions (UCP), Side Effects debuted in 2013 as a long-form special on ATV’s YouTube channel, hitting more than two million views in its first week; a 2014 sequel began as a four-episode series on the ATV app. The E! broadcast will include never-before-seen content that will then move to ATV’s YouTube Channel. “Great content works on any platform and at any length,” ATV’s CEO and Founder Brian Robbins said. “Side Effects was the first time we experimented with long form content on YouTube and it was a huge success. Now viewers can choose to watch it as a movie on E!, download it or watch the third season on AwesomenessTV.” Season three launches April 18.

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