Are cord cutting concerns overblown?

Cord-cutters may be keeping pay-TV providers up at night, but according to the New Cord Evolution research from GfK MRI, 71% of all U.S. consumers say they have cable, satellite or telco TV service – and plan to keep it. Among the A18-34 demo the number is 58%, and it’s 69% among A35-49 and 80% among 50+. Top reasons cited for sticking with the cord are reliability and comfort; among A18-64, the number one reason for keeping pay-TV is being “used to it.”

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