Amp cranks up gaming Duties

MTN DEW AMP is gunning for new audiences, locking in deals with the Call of Duty World League and OpTic Gaming for its new beverage brand, titled Game Fuel. The PepsiCo brand will be officially launched on Jan. 14 with four flavors while the can will feature a no-slip grip that “mirrors the design of accessories and hardware in gaming” along with a resealable lid. Mountain Dew AMP will activate at CWL Las Vegas this weekend.

“MTN DEW AMP Game Fuel shares our vision for growing the audience for esports, and will help us deliver unique experiences for fans at each Call of Duty World League event this season, as well as help create exceptional content for viewers online,” said Brandon Snow, Chief Revenue Officer of Activision Blizzard Esports Leagues. “CWL looks forward to working closely with the MTN DEW AMP Game Fuel team to develop the most exciting season in Call of Duty World League history.”

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