Amazon gets NFL inventory

Amazon has drafted NFL Films to create its new series All or Nothing, offering fans “a glimpse into the week-to-week drama that unfolds within the lives of players, coaches and owners of an NFL franchise during the course of the regular season.” The series will debut exclusively on Amazon Video with the inaugural season spotlighting the 2015 Arizona Cardinals later this summer. Overall, eight hour-long episodes will be produced.

“All or Nothing will deliver the ultimate behind-the-scenes look at America’s most popular sports and entertainment media property – the NFL’s regular season – and we couldn’t have asked for a better franchise for our inaugural season than the Arizona Cardinals,” said Jordan Levin, Chief Content Officer, NFL Media. ”We’re thrilled to team up with Amazon on this new series, providing fans even more ways to engage with award-winning NFL programming over a variety of digital channels.”

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