Amazon confirms: Still no launch date for Prime Video app on Apple TV

Back in June, Apple announced that the Amazon Prime Video app was finally coming to the Apple TV device. Since then, a next-gen Apple TV has been announced – but the Amazon app still hasn’t arrived on the platform. Business Insider reached out to Amazon for an update: A representative simply confirmed that the company has no specifics to share regarding a launch date at the moment. Nonetheless, BI speculates that the app will likely arrive on Apple TV soon. Perhaps the biggest reason is that Amazon now has the live-streaming rights to NFL Thursday Night Football games. In other words, it’s extremely urgent for the company to get such a high-profile, expensive piece of programming in front of as many eyeballs as possible; Amazon is likely pushing to finalize its terms with Apple as soon as it can.

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