Will Al Roker be the face of the live video revolution? The famed Today show anchor – already no stranger to digital projects – has launched Roker Media. The new initiative is calling itself “the first Live Streaming Network,” or “LSN.” The digital network will develop shows in several categories, including food, sports, and music, all to be distributed across major live-streaming platforms such as Facebook Live, YouTube, Periscope, and YouNow. Ronald C. Pruett, Jr., the former As Seen On TV CEO who co-founded Roker Labs in 2014, will head up Roker Media as CEO. Lately, more and more media companies have been taking advantage of live video. Pruett has some thoughts as to why that’s happening. “We believe live streaming is taking off now for a few reasons,” Roker Media’s CEO told Cynopsis Digital. “Firstly, timing and technology. Consumers can now easily access live streaming on their cell phones. Not too long ago this was more or less restricted to larger companies using live stream platforms for mostly corporate purposes. Now anyone can do it and share with their friends. The fact that so many platforms are evolving, such as Periscope and Facebook Live, underscores this point. Secondly, marketing demands. Brands and marketers want the next big thing, and distribution sources that get them directly in front of their customers. Live streaming is a uniquely formatted direct channel, and will explode for marketers and advertisers in the near future.”