AEG announced the launch of AEG Studios, an in-house branded content division. The new division will work as an extension to AEG’s Global Partnership group and “supports the creation, production and development of innovative, original content for the company as a whole as well as its numerous brand partners.” Raymond Leon Roker will oversee the new initiative as head of the division, which will work with partners to conceive, produce and deliver content across digital, print, video and mobile.

“Our partners are asking for great storytelling through original content; we have listened and are now building a world-class production company with the most innovative creators in the sports and entertainment business,” said Andrew Klein, senior vice president, AEG Global Partnerships. “We’re known for bringing our partners’ messages to life through cutting-edge campaigns. AEG Studios will amplify our ability not only to solve our brand partners’ needs, but also help them engage with their target audiences by bringing them the one-of-a kind pieces of content and creativity that only our network of talent, assets and resources can provide.”