An item in the October 14 issue of Cynopsis cited research from MoffattNathanson that pointed to Adult Swim as being up 23 percent in ad count versus 3Q13. Turner points out that the report did not consider that Adult Swim added an extra hour of programming in 2Q14, starting its telecast at 8p instead of 9p. In an average hour, the net’s non-program time has remained the same year over year in Total Day, and is down by 8 seconds in Prime Time.
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The Tonys go digital
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