After Budweiser called on fans to support the NWSL last July with the #WontStopWatching movement, the NWSL and Anheuser-Busch’s sports marketing team have partnered to “leverage their combined connections and resources to expand the NWSL’s portfolio of partners and grow the sport of women’s soccer.” Bud’s “Future Official” campaign now calls on businesses to become […]
The NBA is booking an advance trip to Salt Lake City, where the NBA All-Star 2023 will take place at Vivint Smart Home Arena, home of the Utah Jazz, on Feb. 19, 2023 and marking the 30th anniversary of the 1993 NBA All-Star Game played in city. NBA All-Star oncourt events will tip off on […]
FOX took the night on Tuesday with World Series Game 1 ranking as the evening’s top telecast, scoring 12, 687,000 viewers across all FOX Sports platforms with FOX alone generating over 12 million with a 7.3 household rating. The content drew a 34.1/56 in Houston while DC nabbed a 23.1/42.
It’s the end of the road for Rick Fox with the esports team he co-founded in Echo Fox. Newsweek reports that Fox agreed to a private settlement agreement with Echo Fox shareholder Vision Esports, that will end lawsuits from both Fox and Vision Esports, after accusations of mismanagement from both sides. Reports suggest that Fox […]
Last night saw the conclusion of the eNASCAR Heat Pro League season, as Team Penske Esports, Stewart-Haas Gaming, Leavine Family Gaming, and JR Motorsports battled it in the studios at NASCAR Productions in Charlotte. The eNASCAR Heat Pro League, a collaboration between NASCAR, RTA and 704Games, served as NASCAR’s first-ever esports league on consoles. In […]
Dwyane Wade agreed to a multi-year agreement with WarnerMedia that will include a variety of projects across the media company’s entire portfolio spotlighting a number of areas including sports, lifestyle and entertainment. As part of his Turner Sports role, Wade will be a basketball commentator, making appearances at TNT’s tent pole NBA events and as […]
The XFL unveiled its inaugural schedule, with 2020 set to serve up a 10-week regular season that starts Feb. 8 at 2p with the DC Defenders hosting the Seattle Dragons on ABC, followed by the Los Angeles Wildcats traveling to Houston for a game against the Roughnecks at 5p on FOX. The eight-team league is […]
Major League Soccer awarded franchise #29 to Sacramento. MLS Commissioner Don Garber announced the league’s newest team Monday, joined by Mayor Darrell Steinberg and California Gov. Gavin Newsom with the club set to begin play in 2022 after the club builds a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. “Major League […]
Octagon and the National Women’s Soccer League locked in a multi-tier consulting partnership that will see Octagon’s Global Media Rights Consulting and Marketing divisions advise the NWSL on its league media rights, sponsorship, and marketing. Octagon will provide comprehensive media rights valuation, sales strategy services, and work directly with NWSL executives to secure and amplify […]
The NBA tips off its regular season this week, with TNT, ESPN and NBA TV lining up a buffet of programming around the regular season. On TNT’s side of the equation, the network will tip off play with Autotrader Premiere Week featuring a pair of blockbuster NBA on TNT doubleheaders on Tuesday and Thursday beginning […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5