As the college football regular season winds down and the college basketball season gears up, the Pac-12 Conference continues to notch up its lineup of partnerships, unveiling a slate of expanded alliances (with Audi and Dr Pepper) as well as a new sponsor (Jack in the Box) for the Pac-12 Football Championship Game. Other partners […]
FOX Sports’ coverage of Ohio State’s win over Michigan State led the day in college football Nielsen numbers, snagging a 3.8 score in metered markets to rank as the highest-rated college football game of the day. That contest was also FOX’s second highest-rated game of the season in the sport, up 36% over last year’s […]
Turner Sports detailed plans for its exclusive coverage of Capital One’s The Match: Tiger vs. Phil, the upcoming PPV pitting Tiger Woods and Phil Mickelson, unveiling a slate of production innovations for the presentation, including “first-of-its-kind” integrations centered on predictive data. The match will take place Nov. 23 at 3p with a suggested retail price […]
NBC Sports Group and the Royal Meeting in Ascot, Berkshire, England locked in a six-year agreement that will extend the company’s exclusive United States media rights to the event through 2025. Royal Ascot made its U.S. television debut on NBCSN in 2017. NBC Sports Group will continue to present live coverage of the mid-June event […]
After receiving global headlines with the announcement of an unexpected fight with Japanese kickboxing superstar Tenshin Nasukawa on New Year’s Eve, Floyd Mayweather is now backing off the hype surrounding the Japanese event. The fighter posted on Instagram that he had never agreed to a formal bout with Nasukawa, noting that – despite appearing at […]
The NBA is poised to bring the 2019 All-Star draft to TV, reaching an agreement with the NBA Players Association to showcase the event on TNT, according to the New York Times. The report states that while the league has not finalized a date for the event, ” Jan. 30 or Jan. 31 have emerged […]
The Titans’ win over the Cowboys on Monday Night Football generated a win for ESPN among Monday’s primetime contenders on both cable and broadcast, averaging 12 million viewers across ESPN, ESPN2 and ESPN Deportes, according to Nielsen. This marks a rise of 6% over last year’s week 9 game. On ESPN, the game averaged a […]
With college basketball underway, FOX Sports cemented its lineup of game and studio broadcasters for the upcoming season, led by play-play announcer Gus Johnson and analysts Bill Raftery and Jim Jackson, with coverage set to include the BIG EAST, Big Ten and Pac-12 conferences on the FOX broadcast network, FS1, FS2 and FOX Sports Regional […]
The U.S. Olympic Committee is moving forward to revoke USA Gymnastics’ status as the governing body for the sport at the Olympic level, following the sex-abuse scandal involving former team doctor Larry Nassar and multiple botched attempts to reorganize. In an open letter to the gymnastics community, USOC CEO Sarah Hirshland stated that the USOC […]
Hulman & Company revealed the formation of IndyCar Media, which will serve as the in-house global distribution arm of IndyCar’s international media rights. The initiative will now see IndyCar Media secure deals with more than two dozen licensees representing more than 100 countries broadcasting IndyCar Series races. IMS Productions, also owned by Hulman & Company, […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5