Mike Whan inked a long-term contract to remain atop the LPGA as he wraps up his tenth year as s LPGA Commissioner where the organization had only 23 events on the 2011 schedule in Whan’s first year and is now wrpapping up a season with 32 official events and $70.2 million in prize money. “Ten […]
The 2020 MLS All-Star Game presenter by Target is heading to LA where, for the first time, the MLS All-Stars will face the Liga MX All-Stars on July 29 at Banc of California Stadium. The match will be broadcast on ESPN and Univision networks in the US, TSN and TVA Sports in Canada, as well […]
NBC Sports Group named Molly Solomon as Executive Producer and President, NBC Olympics Production & Executive Producer, GOLF Channel. She will report to Pete Bevacqua, President, NBC Sports Group. Solomon, who has worked 10 prior Olympics for NBC Sports, including as coordinating producer of the 2012 London Olympics Opening Ceremony and primetime show, will oversee […]
Monday Night Football out of Mexico City averaged 12,677,000 viewers on ESPN and ESPN Deportes, according to Nielsen to help ESPN win the night among all networks, broadcast or cable, in households, viewers and all key male and adult demos (18-34, 18-49, 25-54 and 55+). Through 12 games, MNF’s average audience of 12,604,000 viewers is […]
The International Olympic Committee booked a global nine-year, five-Games partnership with Airbnb, designed to create “a new standard for hosting that will be a win for host cities, a win for spectators and fans, and a win for athletes.” The agreement includes accommodation provisions that will reduce costs for Olympic Games organizers and stakeholders, decrease […]
Discover Financial Services and the NHL locked in a multiyear extension of their US partnership with the deal including Discover maintaining its status as the Official Credit Card of the NHL in the U.S. In addition, the new agreement names Discover the Official Bank of the NHL in the US. Activation designates Discover as title […]
Last week saw Yahoo enter the online sports betting market with the launch of the Yahoo Sportsbook platform in partnership with BetMGM, opening serve in New Jersey with eyes toward other parts of the country. As media entities continues to wade into the water of legalized gambling, Cynopsis asked Geoff Reiss, VP and General Manager […]
The ATP and Emirates announced a renewal of their partnership, with the airline signing on as Premier Partner and Official Airline of the ATP Tour for an additional five years, beginning in 2021. As Official Airline and Premier Partner, Emirates will continue to receive global marketing rights and exposure through iconic on-court net branding at […]
Sports Illustrated is going down to the bare minimum, not for its famed swimsuit issue, but in its publishing run. The storied magazine will now print once a month, with Yahoo breaking the news, six weeks after the magazine laid off more than 40 employees. Co-editor Stephen Cannella stated to the New York Post that […]
NASCAR and NBC Sports are partnering up to launch TrackPass on NBC Sports Gold, a new streaming product that will launch in early December. Offering fans more exclusive live motorsports events and an extensive library of archived documentaries and films, the platform will offer exclusive live viewing of a multitude of motorsports, including American Flat […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5