Top Rank Boxing is stepping in the ring with new gaming partner PlayStation, announcing a deal with Sony Computer Entertainment America that will see the brand and PS4 featured at a number of Top Rank events, including that Manny Pacquiao/Timothy Bradley matchup on April 12. The deal will see PlayStation branding featured via in-arena branding, […]
WrestleMania 30 proved a hit for WWE, with the company grossing $10.9 million as a sold-out crowd of 75,167 from all 50 states and 37 countries at the Mercedes-Benz Superdome in New Orleans. WrestleMania 31 takes place on Sunday, March 29, 2015 from Levi’s Stadium in Santa Clara, CA. Meanwhile, WWE revealed that WWE Network […]
February saw the announcement of 120 Sports, a live-streaming platform dubbed as “a first-of-its-kind network partnership involving multiple leagues and media properties.” The launch includes equity investors such as Sports Illustrated and Silver Chalice with content partners that also include the NHL, NBA, MLB.com, NASCAR and Campus Insiders. The company will soon detail schedules and […]
Improbable runs by Kentucky and Connecticut (I never thought I’d say that!) delivered Turner Sports and CBS Sports with the two most-watched college basketball telecasts in cable television history for the 2014 NCAA Division I Men’s Basketball National Semifinals on Saturday across TBS, TNT and truTV. The collective coverage of Kentucky/Wisconsin grossed 16.3 million total […]
With the Men’s Final Four set to tip off tomorrow at 6p, Turner Sports and CBS Sports will launch its Teamcasts during the semifinal matchups on TNT and truTV for the quartet of schools. Pregame coverage before TBS’ national telecasts begin at 3p, and Ernie Johnson hosts studio coverage with analysts Charles Barkley,Clark Kellogg and […]
In a natural promotion, UConn Men’s Basketball is being celebrated on the road. As part of the Huskies’ Road Warriors promotion with official partner Chevrolet, a Chevy Sonic painted with the school’s colors will make the trek from Connecticut to North Arlington for the Final Four. Along the way, the “Road Warriors” will visit the […]
NBC Sports made it official yesterday, announcing that recently-departed Good Morning America news anchor Josh Elliott was now a team member. In a call yesterday with reporters to formally announce the hiring, NBC Sports Group Chairman Mark Lazarus said that Elliott would help cover NFL, Olympics, and Triple Crown horse racing coverage but that “we’ve […]
The newly launched Amazon Fire TV is already drawing some heavy hitters. Red Bull Media House announced that the Red Bull TV app will be part of the service, offering live global events as well as a selection of sports, music and lifestyle entertainment. New video clips, action features and original episodic series are uploaded […]
Tiger may be out, but CBS Sports announced plans for its 59th consecutive year of broadcasting the Masters. Coverage begins on the network with the third round on Saturday, April 12 at 3p and final-round coverage on the April 13 at 2p. For the 29th consecutive year Jim Nantz returns to host coverage and will […]
NBC Sports and NHL marketing teams are again teaming up for the 2014 Stanley Cup playoff campaign, generating both TV tune-in and a digital campaigns for the event. The TV spots, part of the Because It’s the Cup: One Goal theme, will offer a series of 30-second promos that highlight the various aspects of the […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.