After an NHL season that saw the 2014 Stanley Cup Playoffs rank as the second most-watched NHL post-season since NBC and NBCSN began exclusive coverage in 2006, and a regular season that set a full-season viewership record for NBCSN, the NHL is officially back tonight. Bolstered by an intensive new deal with Rogers in Canada, […]
The NASCAR Xfinity Series revealed its mark ahead of the series’ debut next year. According to NASCAR, the mark is “creatively aligned, and in a similar genre, to the other NASCAR national series marks. It is being provided by NASCAR in advance solely for the purpose of allowing teams and tracks to prepare for integration […]
With $24 billion reportedly on the line, the NBA struck an accord with ESPN and Turner Sports that will boost the number of games on TV through the 2024-25 season. The new nine-year agreements kick in beginning with the 2016-17 season and will see the broadcast partners showcase more national regular-season games, with 100 on […]
The MLB Postseason continues to tear it up. MLB reports that, overall, the games now rank as the most-watched since 2010, scoring an average of 3.6 million viewers for a 9% spike over last year’s slate. On TBS, the MLB Postseason is averaging 3,862,000 total viewers through the completion of the ALDS, up 15% over […]
espnW hits the week preparing for its fifth annual annual Women + Sports Summit, with all-star lineup speakers slated to include the likes of Maria Shriver, Stacey Allaster, Anita DeFrantz, Brittney Griner, Sarah Robb O’Hagan and Former U.S. Ambassador Melanne Verveer on this year’s agenda. Joining them from Oct. 8-10 in Dana Point will be […]
FOX Sports 1’s coverage of the National League Division Series is paying dividends for the channel with Game 1 of the Cardinals/Dodgers matchup delivering an audience of 3.595 million viewers to the network, breaking the channel’s previous mark of 3.526 million set in February, according to fast national figures from Nielsen. Meanwhile, the channel’s earlier […]
ESPN’s return to the MLB postseason knocked it out of the park. The NL game ranked as the most-watched and highest-rated MLB Wild Card Game across any network ever, according to the company, with 5,591,000 viewers tuning in and snagging a 3.6 rating, according to fast nationals from Nielsen. Those numbers mark a 22% rise […]
Meanwhile, with Dick Vitale now locked in to a new deal, ESPN announced that Jay Bilas has also agreed to an extension with ESPN through the 2022-23 men’s college basketball season. Bilas will call top men’s college basketball games, including that addition of ESPN’s Saturday Primetime Presented by DIRECTV game-of-the-week assignment to his analyst role […]
The NFL is going long with DIRECTV, officially announcing an extension and expansion with the company to carry NFL Sunday Ticket in a new multi-year agreement. The new deal also expands DIRECTV’s rights to stream the package live on mobile devices and via broadband and DIRECTV will continue to carry its Red Zone Channel and […]
Sportsman Channel locked in a deal to remain the exclusive national television partner and official network of the famed Iditarod. The deal will continue the ambitious partnership with the event and utilize a full complement of media assets from Sportsman and InterMedia Outdoors. Coverage will include a full slate of programming, culminating with coverage of […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.