Last week’s announcement that Dew Tour would be forming a video content partnership with skate industry leader The Berrics marked that latest initiative to come out of the NBC Sports Ventures unit. The division now hosts a roster of properties that include NBC Sports Radio, Dew Tour, Lucas Oil Pro Motocross and the Red Bull […]
Showtime Sports announced its behind-the-scenes plans for boxing’s Holy Grail with the launch of four-part documentary series Inside Mayweather vs. Pacquiao. The debut episode premiers on April 18, and will follow Floyd Mayweather prepping for his battle with Manny. Network cameras have been entrenched in Mayweather’s camp ahead of the May battle, capturing the red […]
ESPN is adding a new twist ahead of the upfronts, announcing a proprietary data management platform that will reportedly launch within the next three weeks to allow sponsors and agencies to plan and buy its programming based on audiences rather than ratings, according to MediaPost. ESPN Vice President of Digital and Publishing Sales Zachary Chapman […]
The North American Soccer League deepened its relationship with ESPN ahead of the 2015 season. The league will see a minimum of 120 league matches carried live on ESPN3, ESPN Play, and ESPN Player in 75 different countries as part of the deal. Eight NASL clubs will deliver all 15 regular season home matches live […]
Major League Soccer officially kicked off its ties with Minnesota, awarding an expansion team for the state that will begin play in 2018. The new club, as expected, will be owned by a Minnesota ownership group led by Dr. Bill McGuire, and the team will play in a new soccer-specific stadium in downtown Minneapolis. With […]
Bleacher Report is getting the spotlight for Turner Sports and CBS Sports’ coverage of the 2015 NCAA Final Four National Semifinals, which take place on April 4, starting at 6p. With three different viewing options available to fans across TBS, TNT and truTV, the four team-specific telecasts on TNT and truTV will go under the […]
The contenders are in place for the 36th Annual Sports Emmy Awards, with NATAS announcing this year’s nominees yesterday. Overall, more than 190 nominees were announced across 40 categories. The roster of nominees is led by ESPN, which garnered 57 nominations across its platforms, led by E:60 and SportsCenter with seven nods each, while the […]
The NBA has a new teammate in Univision Deportes, striking a new multiyear deal designed to offer fans Spanish-language NBA content across Univision Deportes’ multimedia platforms, as well as offer activation around NBA signature events. The company will launch new NBA programming via UniMas and Univision Deportes Network, with UDN offering NBA Action, the weekly […]
The NFL is bidding farewell to the league’s long-running blackout policy, at least for a year. NFL teams approved a one-year suspension of the rule for the 2015 pre- and regular season games. The league will reevaluate the policy once the season concludes. Last year saw zero regular season blackouts, while the 2013 season saw […]
In the midst of the 2015 NCAA Division I Women’s Basketball Championship, and with the 2015 FIFA Women’s World Cup just around the corner, espnW continues to shore up its legacy as a staple voice for the company. The brand made headlines (and a national radio show) during the NFL domestic abuse aftermath and has […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.