As the WNBA’s best gather in Las Vegas this weekend for All-Star festivities, league sponsors are gearing up with various activations around the activities. AT&T, the title sponsor of All-Star Friday Night, which will air on ESPN at 7p and the game, scheduled for 3:30p on ABC, is tying various social and digital initiatives, as […]
The Pac-12 Conference is doubling down on Las Vegas, announcing that the 2020 and 2021 host site for the Pac-12 Football Championship Game, presented by 76, will be at the new home of the Raiders. The announcement marks the second new event to be scheduled for the Las Vegas Stadium which is also set to […]
NFL Media Group announced production of two new series – The NFL’s All-Time Team and The NFL 100 Greatest – designed to anchor NFL 100-themed programming and content premiering across the NFL’s television and digital platforms starting this fall. NFL Network host Rich Eisen joins Cris Collinsworth and Bill Belichick as hosts of The NFL’s […]
Budweiser brewed up multi-year partnerships with both the Premier League and LaLiga for deals that will see the brand activate across five continents and in more than 20 countries including the United Kingdom, China, South Africa, India, Chile and Nigeria. The King of Beers will launch its global ‘Be A King’ campaign in conjunction with […]
The PGA TOUR and DraftKings unveiled a new multi-year content and marketing relationship that designates DraftKings as the first-ever “Official Daily Fantasy Game of the PGA TOUR.” DraftKings will activate the partnership by branding its daily fantasy golf contests as “PGA TOUR DraftKings Fantasy Golf,” giving fans the opportunity to win cash prizes as well […]
NBCUniversal is officially on the clock, celebrating one year until the 2020 Tokyo Olympics by leveraging its portfolio of assets to connect Olympic fans with the Games, the host city and the athletes starting today. Promotion will range from sport demonstrations and athlete visits on TODAY to a company-wide promotional roadblock to interviews with NBC […]
PGA TOUR LIVE is stepping up its game to offer fans more access than ever during the 2019-20 PGA TOUR Season by adding early-round featured groups coverage from seven events between September and December, including – for the first time ever – live streaming of “featured matches” all four days of competition from the upcoming […]
Saturday saw a transformation in sports media as Univision Deportes officially rebranded as TUDN as part of a cross-border partnership with Mexico’s Grupo Televisa. Stateside, Univision Deportes Network is now known as TUDN, with TUDN branding also running across sports telecasts on Univision Network, UniMás, Galavisión and across their audio and digital platforms with Univision […]
Meanwhile, the NBA 2K League and SNICKERS cemented a new partnership that makes Snickers the Official Chocolate Bar of the NBA 2K League. The esports league will now select the SNICKERS “Hungriest Player to Watch” each game night for the rest of the 2019 season, including the 2019 NBA 2K League Playoffs and Finals, which […]
Major League Soccer and Liga MX are already doubling down on the upcoming Leagues Cup, announcing that the upcoming tournament will expand from eight teams in 2019 to 16 teams in 2020 between the top two soccer leagues in North America. Qualifying criteria for the eight MLS clubs will be determined by the top four […]
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