The PGA TOUR is lining up the sport’s return to the Olympics with 47 FedExCup tournaments during the 2015-16 season, announcing a lineup of events yesterday that includes two new title sponsors as well as several date and golf course changes. New sponsors for the new season will include Dell as the new title sponsor […]
The World Series of Fighting is getting a familiar face, announcing that longtime media executive Carlos Silva is joining the company as its CEO. Silva most recently served at Back9Network, and was president and COO of the Universal Sports Network. Silva will work with President Ray Sefo to continue growing the organization. “I am excited […]
The National Hockey League locked in a new five-year deal with Bridgestone to continue as the Official Tire of the NHL and return as title sponsor of the NHL Winter Classic. The 2016 Bridgestone NHL Winter Classic will mark Bridgestone’s seventh consecutive year as title sponsor of the event. “We are proud of our longstanding […]
The PGA TOUR lined up plans to launch its new OTT service PGA TOUR Live this week from the Quicken Tours National. The subscription service, which was announced in April and developed in partnership with MLBAM, will offer fans access to exclusive live coverage of two different marquee morning groups during Thursday (starting at 7:30a) […]
CBS Sports Network locked in a deal to give World Surf League more exposure, and is slating more than 40 hours of coverage on its channel. Programming runs through January and includes 20 two-hour episodes featuring coverage of the Semifinals and Finals from each Championship Tour event, as well as a special presentation of the […]
NBC Sports Group is serving up its most NHL regular season games ever with the upcoming season, announcing plans to carry 105 contests starting this fall. Coverage will include 12 games on NBC and 93 games on NBCSN and debut with Opening Night doubleheaders on Oct. 7 between the Blackhawks/Rangers at 8p, followed by Sharks/Kings […]
Fox Sports is launching Fox Sports Engage, a multiplatform branded-content distribution initiative designed to offer sponsors a broader reach by distributing branded content across a slate of social media platforms, including Facebook, Twitter and YouTube. FOX is then guaranteeing views depending on the combo of platforms used in a particular campaign. Early adopters include the […]
Last month’s announcement that Mid-American Conference Commissioner Dr. Jon Steinbrecher had signed on for an additional three years atop the league capped a crucial year for the league that saw a beefed up deal with ESPN, a new TV partner in CBS Sports Network, and expanded bowl opportunities among recent highlights. With “MACtion” set to […]
DraftKings nabbed another league, inking a deal with MLS to serve as the exclusive daily fantasy sports destination for the league in both the US and Canada. The deal will see DraftKings and MLS develop new daily fantasy games to bring the daily fantasy soccer experience to MLS fans. DraftKings will also partner with a […]
Longtime ESPN pillars Suzy Kolber and Trey Wingo will remain part of the company for a foreseeable future after inking long-term extensions. The new deals will broaden their responsibilities with Kolber becoming the new full-time host of ESPN’s Monday Night Countdown pregame show while continuing to host weekday editions of ESPN’s NFL Insiders and being […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.