2K made history with the announcement that all 12 WNBA teams and players will be making their debut in NBA 2K20, Available in Play Now and Season modes, fans of the franchise will be able to use female players for the first time and experience gameplay animations, play styles and visuals built exclusively around the […]
Utz Quality Foods, the Official Salty Snack of Major League Baseball, announced that the company will now serve as the presenting sponsor of the 2019 National League Division Series. In its second season partnering with MLB, Utz is beefing up its activation around the sport with advertising, promotions, sampling and a range of co-branded products. […]
Discount Tire renewed its ties to Team Penske, enhancing their presence on the No. 2 Ford Mustang, driven by Brad Keselowski. The multi-year agreement will see Discount Tire as the primary sponsor for five additional NASCAR Cup Series races, including the Daytona 500, the Brickyard 400 and the season finale in Phoenix, for a total […]
NBC Sports iced in its NHL regular season plans, offering fans 109 games this year starting Oct. 2 at 8p with a battle between the Blues and Caps. NBC Sports’ 2019-20 NHL schedule is highlighted by the second season of “Wednesday Night Hockey” on NBCSN that will include 14 doubleheaders and showcase nearly 75% of […]
NBC Sports Washington and the Washington Redskins are getting innovative with a new partnership that will provide the NFL’s first interactive, predictive-gaming live television presentation of the team’s four preseason games. The pilot telecasts, titled Predict the Game, will feature free-to-play contests where fans can win $1,000 cash each quarter as well as other exciting […]
Formula 1 is shifting gears through a new partnership with Sportradar and Interregional Sports Group to launch live ‘in race’ odds. The partnership will provide the “most comprehensive pre and live race odds available, allowing the sport to embrace the market at a time when sports betting and engagement is seeing continued growth across the […]
Major League Baseball locked in its postseason schedule and TV assignments with the postseason set to begin Oct. 1 with the National League wild card game on TBS, followed by the AL wild card game the next day on ESPN. Any regular season tiebreaker games, if needed, would be played on Sept. 30 and broadcast […]
FOX Sports puts the spotlight on the second annual Jr. NBA Global Championship this week with play set to begin Aug. 6-11 at the ESPN Wide World of Sports Complex at Walt Disney World in Orlando. The event features the top 13- and 14-year-old boys and girls basketball players from around the world with Fox […]
ESPN reports that its July viewership saw an uptick of 18% over 2018, growing from 440,000 to 518,000 on a total day basis, according to Nielsen. The ESPN increase led to the network leading all of cable for total day in the key male demos – 18-34, 18-49 and 25-54 – and to lead in […]
With the MLS All-Star Game in the books, Major League Soccer updated fans on its expansion plans, with MLS Commissioner Don Garber revealing that the league is in “advanced talks” with both St. Louis and Sacramento, considered by most to be the favorites to be awarded teams 28 and 29, with both teams hopeful to […]
© 2025 Access Intelligence, LLC – All Rights Reserved.
