Still unable to go to Tosche Station to pick up some power converters, Mark Hamill is now slated to host an ESPN Star Wars special connecting the world of sports with the world of Star Wars. The half-hour special spotlights “the sport and athleticism behind the choreography and training utilized in the making of Star […]
Showtime is taking boxing to a whole new arena, announcing that last Saturday night’s main event between WBA Middleweight World Champion Daniel Jacobs’ and previously undefeated challenger Peter Quillin is now available with 360-degree video from ring-side. The VR-driven initiative is viewable on Showtime Sports’ YouTube Channel, the Showtime Boxing Facebook page and the Samsung […]
The newborn National Women’s Hockey League locked in its first corporate sponsorship, inking a deal with Dunkin’ Brands in a move that will see Dunkin’ Donuts become the official iced, hot, and frozen coffee of the NWHL. Yesterday saw the league unveil the new NWHL jerseys adorned with Dunkin’ patches. “Throughout the Northeast and across […]
ESPN cracked open a deal with Dos Equis for a multi-year agreement to become the Official Beer Sponsor of the College Football Playoff. Dos Equis will “leverage the CFP on ESPN to bring unparalleled and interesting experiences to help fans Stay Thirsty throughout the college football season and Playoff.” The deal will see the beer […]
NBC Sports Group and Nitro Circus locked in an exclusive media agreement to showcase the inaugural Nitro World Games on July 16, at 8p from Rice-Eccles stadium in Salt Lake City. The event spotlights the country’s best FMX, Skateboard, BMX and Inline skating athletes competing for the title of Nitro World Games Champion. NBC Sports […]
After nabbing dynamite ratings in year one, year two of the College Football Playoff has its contenders. Playoff action is carried on ESPN and begins on Dec. 31 at 4p with Oklahoma/Clemson, followed by Michigan State/Alabama at 8p. While controversies typically accompany the postseason selections, this year’s biggest heat may come from the Mountain West […]
Meanwhile, CBS Sports reports that its coverage of Alabama’s win at the SEC Championship game on Saturday ranks as the highest-rated college football game of the year. The matchup drew an overnight household rating/share in the metered markets of 8.3/17, for a rise over 8% over last year’s 7.7/16 for Alabama-Missouri.
Super Bowl 50 will see Coldplay as a headliner for the Feb. 7 event. The news was broken before last night’s TNF game on CBS and NFL Network, with other acts (unannounced at press time) also set to join Chris Martin and the band during the Pepsi-sponsored celebration. Coldplay’s appearance follows the release of their […]
Bleacher Report is teaming with hip-hop duo Blackalicious and advertising agency barrettSF to launch its first-ever multi-platform brand campaign, dubbed Sports Alphabet. Blackalicious remixed its A-Z rhyming style from their hit single ‘Alphabet Aerobics,’ for the campaign “The Bleacher Report brand is getting bigger and louder and we wanted to create a spot that was […]
Good news for Kenny Mayne fans. Mayne has signed a new multi-year deal to stay with ESPN in the role he’s done best over the years: anchoring SportsCenter. Mayne will continue as a guest anchor on the 1 a.m. ET edition of SportsCenter from Los Angeles hosted by Neil Evertt and Stan Verett. As part […]
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